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Benefits
ShopDuPage.com is DuPage County's premier Local Internet Directory, Online Yellow
Pages and Shopping Site. ShopDuPage.com offers the best of all ad
mediums; rich content like television, low-cost, detailed information
like print, and targeted like direct mail. Plus the added benefit
of interactivity. Advertising to online consumers on ShopDuPage.com
offers the following benefits:
- Demographics
& Trends.
DuPage County tops the nation in income, retail spending, home ownership,
education and most of all, online users. There are an estimated
500,000 online users in DuPage county. This number will
continue to grow as will the number of users/places/devices with
access to the Internet. Let's help the online DuPage consumer spend their income here in
DuPage.
- Targeted
geography.
Consumers who live and work in DuPage county. 80% of consumer
spending is done within 20 miles of home.
As a business, most likely more than 80% of your consumers are within 20 miles
of your business.
- Visibility.
Promote your business to web-savvy DuPage residents, who are
researching products and services online and ready to buy. Don't be
invisible to them.
- Advertising.
ShopDuPage is heavily promoted online and in offline media so you
will benefit from the traffic. We advertise to reach businesses and
consumers in DuPage. This includes newspaper advertising,
television, online advertising, promotional activities, charitable sponsorships,
shopping spree sweepstakes, and other activities.
- Helps Drive Local
Business.
Drive business to your DuPage county business web site and/or your
place of business. Maintain a progressive image for your business, don't
be "dot-commed" or "Amazon-ed".
- Multiple
Categories.
Businesses can be listed by multiple categories, products, services
or keywords. Consumers can find you more ways on ShopDuPage.com than
any other online directory or search engine.
- Information.
ShopDuPage provides yellow page business listing information plus maps, hours, specials, web
pages, graphics, brochures, video, audio, e-mail. With ShopAlerts,
notify interested consumers about your business.
- Interactive.
Your business can send information to or receive information from consumers.
A convenient way
for consumers to do business with you 24 hours a day, 7 days a week. This
allows you to inform and pre-sell a consumer about your product or
service.
- Measured
Response.
Every time and ad is served or a user "clicks thru", it is
measured. ShopDuPage allows you to evaluate the effectiveness
of various promotional and advertising activities. No other
medium can offer this level of measurement.
- Low Customer
Acquisition Costs.
Three FREE ways to advertise on
ShopDuPage.com. See Advertising Options below for more enhanced ways to advertise your business and communicate
with consumers in DuPage.
- Business
Frequently Asked Questions. (FAQ)
Please take few moments and familiarize yourself with our Business
Frequently Asked Questions. (FAQ)
Advertising Options
We have created a series of
enhanced ways to advertise, promote, and communicate with consumers in
DuPage. Please e-mail us at advertise@shopdupage.com
to begin.
- Free Business Listing
Your Free ShopDuPage Business Listing includes Yellow Page
style listing, name, address, phone, plus maps and driving
directions.
- Free WebPage
Your Free WebPage includes Business Listing information plus text
descriptions of your business, logo, hours, specials, any
other supplied information used to generate your WebPage including graphics,
e-mail address, and consumer ShopAlert registration.
- Free Link to your
WebSite
Included with
your Free WebPage.
- Enhanced
Listing
All the above, plus the ability to enhance your Business
Listing on the Keyword/Category Search Results page using,
Bold Red Type
Colored Background
Tag Line, Motto or Description in Listing
Direct Link to WebSite
Guaranteed Top 10 position in search results.
Includes a ShopDuPage Web Stats report on business and categories.
- Banner Ads
ShopDuPage.com
offers two
standard sizes and one custom size banner
ads:
468 X 60 pixels at the top of a
page,
125 X 125 pixels in right-hand column,
A ShopDuPage exclusive, a banner button with text like our left-hand
column. More "content" than "ad". Approx 220 X
125 pixels.
We also offer several placement options
for ads:
Search Page - banner displayed on Search/Home page.
Run of Site - banner displayed randomly throughout site.
Search Results/Category/Keyword Targeting - banner displays when user
searches on your keyword or categories,
your ad will display with results. The most powerful banner of
all. You are displaying a banner to a consumer who has
indicated an interest in your Keyword or Business and is in your
geographic trading area.
Banner Ad campaign includes a
ShopDuPage Web Stats report on business and categories.
- No Banner Ad?
We'll develop one for you for a modest fee.
- Don't like
Banner Ads at all?
We can develop a custom promotional campaign, with unique
content-like ads, usually placed in our left-hand column on our
homepage.
- E-mail
marketing with ShopAlerts
A ShopDuPage.com unique marketing
capability, e-mail marketing allows you to send targeted messages to registered
users of ShopDuPage.com who have indicated an interest in your
business or category of business with a ShopAlert. Combined with a
Keyword banner ad, you are targeting a customer. ShopAlert campaigns
include a ShopDuPage Web Stats report on business and categories.
- Sponsorships
Sponsorships
like Weather, Movie Listings, Special Searches, Holiday or Special
Content, allow you to target specific consumers and enhance the
image of your business.
Web Sites and E-commerce Sites
If you do not have a Web Site or
E-commerce site, and would like more than the FREE WebPage provided on
ShopDuPage.com, please click here to see more
options.
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